Cookie Policy

1. What cookies are

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, or work more efficiently, and to provide information to the site's owners. "Similar technologies" includes things like local storage in your browser, which we use to remember your cookie preferences.

2. The cookies we use

We use two categories of cookies and similar technologies on this website:

Strictly necessary

These are required for the site to function and to remember your choices. They are set automatically and do not require your consent.

• Cookie preference - stored in your browser's local storage to remember whether you have accepted or declined analytics cookies, so we don't keep asking.

Analytics (optional)

We use Google Analytics to understand how people use our website - for example, which pages are most read and how visitors find us. This helps us improve the site. Google Analytics is only loaded if you accept analytics cookies. We use IP anonymisation.

• _ga - used to distinguish users. Expires after 2 years.
• _ga_<container-id> - used to persist session state. Expires after 2 years.
• _gid - used to distinguish users. Expires after 24 hours.

3. Your choices

When you first visit pupilpower.com, you'll see a banner asking whether you're happy for us to use analytics cookies. Nothing is set until you choose. You can change your mind at any time:

• Use the Cookie settings link below or in the footer to re-open the consent banner.
• Clear cookies and local storage for pupilpower.com in your browser settings - you'll be asked again on your next visit.
• Most browsers also let you block or delete cookies entirely. See your browser's help pages for instructions.

You can also install Google's opt-out browser add-on to stop Google Analytics across all sites.

4. Third-party cookies

Google Analytics is provided by Google. Google may process data outside the UK; this is covered by appropriate safeguards as described in our Privacy Policy. We do not use advertising cookies, social media tracking pixels, or cross-site tracking.

5. Changes to this policy

If we change the cookies we use, we'll update this page and, where the change is significant, ask for your consent again.

6. Contact us

Questions about our use of cookies? Email us at hello [at] @pupilpower.com.